81% of tech decision-makers anticipate their organizations’ IT investment increasing over the next 12 months. To boost CX, invest in tech, critical skills, unstructured feedback, and predictive modeling. Cut spending on redundant tech, surveys, and unused skills. The Forrester Planning Guide 2024 for Technology Executives is designed to give tech leaders a game plan on what strategic IT investments will help unlock new opportunities and sustainable growth in today’s dynamic environment.