The B2B Marketer’s Forecast for AI, Budgeting, and Lead Generation
In the ever-changing B2B marketing ecosystem, maintaining a clear view of emerging technologies and trends allows marketers to serve better. Marketers are increasingly focused on brand awareness in fact, 51% said this was their top marketing priority for the year.
Learn how ViB surveyed over 300 B2B marketing professionals with the specific goal of understanding three things priorities, trends, and challenges in AI.
In this B2B marketing report, you will learn about:
- How B2B marketers are moving towards a more traditional B2C approach making more campaigns and content that are funny, or memorable.
- Impact of generative AI on the B2B marketing industry in the next 12 months and why it will have a positive impact.
- How to convert AI-generated assets into targeted leads and reevaluate strategy to implement tactics like personalization and syndication.
Download the report
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Today, ViB works with some of the biggest names in tech, including Google, Palo Alto, and IBM. VIB offers a comprehensive ecosystem of B2B demand generation solutions, fulfilled through a growing community of millions of high-tech profiles.